TikTok is introducing a fresh option that allows them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it presently contains more than 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the following weeks before a full-scale release. This shift comes amid a increase in content created by AI, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the quickest rising content creators on a competing service exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is typically absurd or surreal.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to educational videos, and we want to give people the power to adjust the amount of that, based on their own likes,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its service tagged as AI-generated. In total, over 100 million pieces of content are added to the app daily, making clips made by AI a limited percentage of its complete catalog.
Customizing Your Feed
Viewers will be capable of decrease or raise the amount of AI content they see by using the content preference setting in the application and selecting AI-made media. Additional categories that are already be modified under the setting encompass politics, clothing, aesthetics, and movement.
Platform Guidelines
Its guidelines oblige creators to label lifelike artificially created content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any realistic artificial content that is without a tag can be removed under its terms of service.
Furthermore, the service will from now on attach an AI-generated tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This step is aimed to help prevent users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m educational fund for experts and groups to create informative material about using AI responsibly. This program will support non-profit groups specializing in educating computer science.
Content Safety Approach
The platform has supported its content review process, amid discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce hundreds of positions in its content moderation division in London, with worker representatives and internet security professionals raising concerns that people are being substituted by AI moderation.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by filtering out the most graphic content prior to it has to be seen by staff. The company announced a 76% decrease in explicit and harmful content handled by human moderators over the previous year due to the use of its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as rapidly, which is why a extensive automated help is making a difference work at speed.”
